Google AdWords:
Google AdWords is a platform off google that helps businesses and companies advertise directly on googles page. When someone comes to search something on Google, certain keywords trigger their searches to also reveal advertisements that are related to their search. AdWords is a platform that could benefit almost anyone that is wanting to practice SEO (search engine optimization). One of the main points to remember when wanting to create an ad on AdWords is a list of keywords that would be beneficial when someone searches your business.
For example, a dentist could advertise for emergency appointments by using keywords that people would commonly search for such as "tooth ache," "dental emergency," "root canal." This makes it easy for Google to make advertisements that correlate with the information that you input. AdWords can benefit any type of business. After playing around with AdWords for a while, I came to understand exactly what ways you can make the most out of your campaign/ad. Google is a website used by almost everyone around the world, so using it for search engine optimization is vital to many businesses.
I want to be able to really understand how Adwords works. I want to be able to increase my knowledge in it so that I can be able to also take care of these tasks. Google is so big where this will probably be around for many years, so taking advantage of this program can help increase the consumer base of any business.
I'm looking forward to what Week 2 will bring me!
