Week 6

This week was all about exposure and impressions for my advertisements. From the material we learned in class, I was able to incorporate them and the material that I used to study for my AdWords and Search Exam on Google Partners, which I also passed both! 

One skilled I have learned so far and have been trying to repeat is risk taking. Especially when it comes to AdWords, it is all about trying something different and see how it reacts. This comes very handy in choosing keywords for my different advertisement groups. I was able to test the keywords on all three of my advertisements, and these keywords almost are competing with each other to see which ones are doing the best. I have optimized one of my advertisements on the Tiger Sanctuary and have over 50,000 impressions. I searched some keywords myself and saw my advertisement fell on the bottom of the first page, which is pretty neat for only learning how to use this software for a few months.

The material I used to study for my exams helped me more than I had expected. There was many different tips that you can learn just  by reading on how the different feature of AdWords work.
AdWords has many different features, and when you know the optimal use of these features you will succeed in creating an advertisement that will receive impressions. This is something that I also want to continue working on and optimizing my ads as the weeks pass.

Week 5

During the fifth week of the course, I wanted to be able to make the ad groups I had set up on AdWords to have more of an impression on a broader audience. I did much research that helped me utilize the different tools that AdWords has to offer.

Currently I am running three different advertisements for the National Tiger Sanctuary. I am pretty satisfied with how they have done within a short time period, and also using these as a test run for my first use of Google AdWords. The first advertisement I created was not getting many impressions or clicks, so I decided to create an advertisement that would include different keywords than what I previously used to make the most of it. Google Adwords does a great way of incorporating tips to expand the exposure of their advertisements.

This advertisement has been doing much better than many of my other advertisements, but I still want to be able to make these advertisements and get the full hang of them before I continue to advance onto other non profit organizations, but in the next week I will be sure to continue to expand my knowledge on AdWords and test out many different methods to gain more exposure.