Facebook Campaign

For the completion of my Social-Media Marketing course, I have been running a campaign for a local medical office. This is a special that I have created which allows users to "claim" the offer. This link that has been set for this advertisement allows user to visit the web page of the office, increasing customer traffic online as well. This advertisement is running at a $25 dollar budget in order to gain insights and to allow me to gain a better understanding on budgeting Facebook posts.

The current insights that have been gained because of this budget increase include: five post clicks and over 350 people reached. The advertisement is expected to gain more in the duration of the next 20 days.
The advertisement also includes a catch tagline including the phone number for customers to easily contact the office to set up an appointment.

Social-Media Marketing for B2B

In this post I will be reviewing the different reasons social media can be successful in business to business methodologies.  91% of retail brands currently use or implement the strategies of Social-Media Marketing to their business. Many believe that Social-Media Marketing is only useful in reaching to consumers, yet businesses can also gain much insight from the incorporation of such strategies. The following are some strategies for businesses to use while incorporating Social-Media Marketing

·         Keep your posts short and simple

·         Optimize your profile to reach new clients

·         Post relevant information that involves your business

·         Know where your clients are for successful targeting

·         The more you spend, the more you get.

Incorporating these tactics through Social-Media Marketing can ensure a business to receive success. 

Five Social-Media Marketing Errors

Although Social-Media Marketing can be an easy strategy to understand, there are still some errors marketers run by. In this post, I will be reviewing five different tactics that marketers use to ensure FAILURE of their business:

• ·         Followers are the most important part of Social-Media Marketing
• ·         Paid advertising is the only way to get noticed by consumers
• ·         The more channels you use to market your brand the more successful you will be
• ·         The use of hashtags will help your postings
• ·         Social-Media Marketing is free.

These five points are the reason that many companies do not succeed. The differences between organic searches and reaches are different when posts are budgeted. Success is not guaranteed by the use of Social-Media Marketing, but is inferred. 

Twelve steps to success in Social-Media Marketing

Marketing is daunting to many companies. With the implementation of Social-Media Marketing, companies can reach wider audiences with the touch of a few buttons. This is vital to ensure success for a business. Small approaches can have a large outcome through many Social-Media channels. Below I have incorporated a list of points to ensure success of a business through Social-Media Marketing.

                By implementing each of these 12 points, business can ensure the success and growth for years to come. Social-Media Marketing continues to expand every day so always look out for new tactics.

The different channels for Social-Media Marketing

This blog post will be doing into in-depth detail about the top 5 social media channels that can be used to market and promote any business!

·         Facebook
o   Facebook is a great platform for companies to use Social-Media Marketing. There are over a billion users worldwide and features with are targeted to business for advertising and promotion. Facebook is a must-have for business to ensure success.

·         Twitter
o   Twitter has a more interesting format as they limit their posts by 140 characters. This can allow companies to promote their business through short messages, photos, links, and other types of media.

·         LinkedIn
o   This platform of Social-Media is incredibly useful for business oriented consumers. LinkedIn allows successful entrepreneurs to promote their businesses, boost their professional networks, and reach to B2B clients.

·         Instagram
o   Instagram is a visually oriented Social-Media channel. The most important factor brands must remember is that Instagram is mainly based around mobile apps. This channel allows business to promote their products and services through posting photos and short videos, and even “stories” that will disappear within 24 hours of posting.

·         Snapchat
o   Snapchat is a platform that has been targeted towards many younger generations, although has been able to catch on to wider audiences. This platform allows business to target audiences through geo-filters that are set when an individual enters a certain radius.

Top Social-Media Marketing Companies

For this blog post, I have done an extensive search of companies and brands that implement the tactics of Social-Media Marketing successfully. These companies incorporate such tactics such as interactive customer posts, budgeting on posts, and responding to customer comments. There are many companies rocking the Social-Media spectrum of marketing and can even inspire many companies to follow their routine.

Reviews of the top three companies has been included below:

·         Starbucks

o   Starbucks has budgets to make amazing advertisements, but they have a main focus on Social-Media Marketing. The most interesting tactic I found that Starbucks uses to increase the traffic they receive on social media is they give their customers a way to reload the loyalty cards right on the interface.

·         Old Spice

o   Old Spice created a footprint for their brand when introducing Isaiah Mustafa in their campaign. Mustafa has been implemented into the brands success, even responding to tweets the brand receives through YouTube videos. These videos are promoted to reach audiences that do not even use Old Spice!

·         Staples

o   Staples has a more interactive interface on Social-Media. They include gift card giveaways and product promotion extensively. They have fun on their page by making jokes about everyday office culture. They post funny videos and posts because at the end of the day their customers are into more than just paper clips

Which of your preferred companies incorporate Social-Media Marketing tactics? Comment below!