Thursday, December 1, 2016

The different channels for Social-Media Marketing

This blog post will be doing into in-depth detail about the top 5 social media channels that can be used to market and promote any business!
·         Facebook
o   Facebook is a great platform for companies to use Social-Media Marketing. There are over a billion users worldwide and features with are targeted to business for advertising and promotion. Facebook is a must-have for business to ensure success.
·         Twitter
o   Twitter has a more interesting format as they limit their posts by 140 characters. This can allow companies to promote their business through short messages, photos, links, and other types of media.
·         LinkedIn
o   This platform of Social-Media is incredibly useful for business oriented consumers. LinkedIn allows successful entrepreneurs to promote their businesses, boost their professional networks, and reach to B2B clients.
·         Instagram
o   Instagram is a visually oriented Social-Media channel. The most important factor brands must remember is that Instagram is mainly based around mobile apps. This channel allows business to promote their products and services through posting photos and short videos, and even “stories” that will disappear within 24 hours of posting.
·         Snapchat
o   Snapchat is a platform that has been targeted towards many younger generations, although has been able to catch on to wider audiences. This platform allows business to target audiences through geo-filters that are set when an individual enters a certain radius.


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