Thursday, December 1, 2016

Top Social-Media Marketing Companies

For this blog post, I have done an extensive search of companies and brands that implement the tactics of Social-Media Marketing successfully. These companies incorporate such tactics such as interactive customer posts, budgeting on posts, and responding to customer comments. There are many companies rocking the Social-Media spectrum of marketing and can even inspire many companies to follow their routine.
Reviews of the top three companies has been included below:
·         Starbucks
o   Starbucks has budgets to make amazing advertisements, but they have a main focus on Social-Media Marketing. The most interesting tactic I found that Starbucks uses to increase the traffic they receive on social media is they give their customers a way to reload the loyalty cards right on the interface.
·         Old Spice
o   Old Spice created a footprint for their brand when introducing Isaiah Mustafa in their campaign. Mustafa has been implemented into the brands success, even responding to tweets the brand receives through YouTube videos. These videos are promoted to reach audiences that do not even use Old Spice!
·         Staples
o   Staples has a more interactive interface on Social-Media. They include gift card giveaways and product promotion extensively. They have fun on their page by making jokes about everyday office culture. They post funny videos and posts because at the end of the day their customers are into more than just paper clips


Which of your preferred companies incorporate Social-Media Marketing tactics? Comment below!

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