For
this blog post, I have done an extensive search of companies and brands that
implement the tactics of Social-Media Marketing successfully. These companies
incorporate such tactics such as interactive customer posts, budgeting on
posts, and responding to customer comments. There are many companies rocking
the Social-Media spectrum of marketing and can even inspire many companies to
follow their routine.
Reviews of the top three companies
has been included below:
·
Starbucks
o
Starbucks has budgets to make amazing
advertisements, but they have a main focus on Social-Media Marketing. The most
interesting tactic I found that Starbucks uses to increase the traffic they receive
on social media is they give their customers a way to reload the loyalty cards
right on the interface.
·
Old Spice
o
Old Spice created a footprint for their brand
when introducing Isaiah Mustafa in their campaign. Mustafa has been implemented
into the brands success, even responding to tweets the brand receives through YouTube
videos. These videos are promoted to reach audiences that do not even use Old
Spice!
·
Staples
o
Staples has a more interactive interface on
Social-Media. They include gift card giveaways and product promotion extensively.
They have fun on their page by making jokes about everyday office culture. They
post funny videos and posts because at the end of the day their customers are
into more than just paper clips
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