Week 4: AdWords Optimization

Personally, AdWords is playing an interesting role in my life. I never really knew that there was so much thought and process that went into creating a simple advertisement on Google. Lets rephrase the word simple with something more as 'time consuming'. It really is a hit or miss situation when working with these advertisements. For the last seven days, my campaign has been having various impressions every day.  Currently, I have two advertisements for my campaign. They both are related to different tigers and have different landing pages.

Both of my advertisements did fairly well in the beginning, but recently when I went to see my first advertisement I had made, my keywords had all been removed. So, as of now my second advertisement is doing much better. From the beginning, you want to figure out what will be the best for your campaign and how you should go about it. When creating your advertisement, the first step would be to figure out what it is that you want to optimize. I wanted to have a very simple advertisement, something that can grab their attention, but not overwhelm them when they are on the search. When creating your advertisement, AdWords does a great job in splitting the steps for you.

 
Also, continuing my studies and tests with the Keyword Planner I was able to understand what would be most beneficial to my advertisement.  The Keyword Planner generates ad group and keyword ideas. It also really helps give you an idea of how to fully optimize your advertisement.

I am going to continue using these tools, as well as creating new advertisements. I also believe that as I study for my second exam, I’ll be able to utilize those and work to get my advertisement to have a much higher CTR rate.

*I also really thought it was interesting to type in any random name, and see the estimate on how many clicks they get, so I chose my favorite person Rihanna.*

Week 3: AdWords Keywords

I finally have my campaigns up and running, and I have to say I think my favorite part of this week was that when I came back from the weekend and saw that my campaigns had been getting clicks and impressions! It was so interesting that the way they all get calculated, and the different rates that google has to identify how well your advertisement is doing. Yet, I am not stopping there. I have been doing more research on the ways I can really bring my advertisement up when people search for it. I have added many more keywords, but I feel like after a while it is a hit or miss. You realize which keywords are doing well and those that are not really doing much for you.

Another software we came to recognize this week was the Keyword Planner, which is beneficial in searching for keywords to use. The Keyword Planner is another function from Google AdWords that is strictly there for the business to use for optimization of their advertisements. It was really interesting that you could even look up different keywords to see how well they would do and how many times they were estimated to be searched that month (yes, I did check to see how many times my name had been searched as well). It was a very interesting and really helpful to test out what keywords to use, including what their competition is. I am excited to see where my advertisements are standing next week! 

Week 2: AdWords & Getting Certified

After getting familiar with AdWords, this week was spent getting to know the fundamentals and truly how you can have a successful campaign. I was able to create two advertisements for the page, each of which was for the National Tiger Sanctuary. I am still trying to make my advertisements become much more interacted with. Adding certain keywords really did help the advertisements jump to different pages, and when I searched for one of the tiger’s names my advertisement was on the first page! It was so interesting to see that the work you put in for AdWords will pay off with the results.

I really spent time studying the material for the certification test as well. Google Partners thankfully provides extensive study guides that are very helpful, and if you study well you will be able to pass the test. I passed the certification on my first try, but right on the border. I know that if I continue to use the study guides I also would be able to improve my score. For my campaign, I made sure to utilize all the parts of AdWords that could potentially increase the insight of my advertisement. I researched on Google that there are many different types of articles that help businesses figure out ways to optimize their AdWords Campaign. I’m looking forward to seeing what my advertisements will do and how the campaigns in our class will succeed