Personally, AdWords is playing an interesting role in my life. I never really knew that there was so much thought and process that went into creating a simple advertisement on Google. Lets rephrase the word simple with something more as 'time consuming'. It really is a hit or miss situation when working with these advertisements. For the last seven days, my campaign has been having various impressions
every day. Currently, I have two
advertisements for my campaign. They both are related to different tigers and
have different landing pages.
Both of my advertisements did fairly well in the
beginning, but recently when I went to see my first advertisement I had made,
my keywords had all been removed. So, as of now my second advertisement is
doing much better. From the beginning, you want to figure out what will be the best for your
campaign and how you should go about it. When creating your advertisement, the
first step would be to figure out what it is that you want to optimize. I
wanted to have a very simple advertisement, something that can grab their
attention, but not overwhelm them when they are on the search. When creating
your advertisement, AdWords does a great job in splitting the steps for you.
Also, continuing my studies and tests with the Keyword Planner I was able to understand what would be most beneficial to my advertisement. The Keyword Planner generates ad group and keyword ideas. It also really helps give you an idea of how to fully optimize your advertisement.
I am going to continue using these tools, as well as creating new advertisements. I also believe that as I study for my second exam, I’ll be able to utilize those and work to get my advertisement to have a much higher CTR rate.
*I also really thought it was interesting to type in any random name, and see the estimate on how many clicks they get, so I chose my favorite person Rihanna.*
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