I finally have my campaigns up and running, and I have to
say I think my favorite part of this week was that when I came back from the
weekend and saw that my campaigns had been getting clicks and impressions! It
was so interesting that the way they all get calculated, and the different
rates that google has to identify how well your advertisement is doing. Yet, I
am not stopping there. I have been doing more research on the ways I can really
bring my advertisement up when people search for it. I have added many more
keywords, but I feel like after a while it is a hit or miss. You realize which
keywords are doing well and those that are not really doing much for you.
Another software we came to recognize this week was the
Keyword Planner, which is beneficial in searching for keywords to use. The Keyword
Planner is another function from Google AdWords that is strictly there for the
business to use for optimization of their advertisements. It was really
interesting that you could even look up different keywords to see how well they
would do and how many times they were estimated to be searched that month (yes,
I did check to see how many times my name had been searched as well). It was a
very interesting and really helpful to test out what keywords to use, including
what their competition is. I am excited to see where my advertisements are
standing next week!
No comments:
Post a Comment