MKT 348: Employers and SEO

While I finish my senior year at Benedictine University, it is important for me to find a career that will allow me to utilize the work that I have put in to receive my marketing degree. Employers are also searching for some of the best candidates that are coming out of college, especially with little experience they are looking for students that took the right types of classes that can make them great performers in the workplace.

As I look for current employment opportunities, I study different possible questions that different employers can ask about my knowledge that I have gained in school and in job experiences. With the booming processes of SEO, candidates must be ready to answer several questions that employers can ask, and employers can use these four questions to better understand which candidates are ready to take on their jobs.

• How would you define search engine optimization?
• By asking this question, you are able to understand what knowledge the candidate has about the SEO processes.
• How did you learn about search engine optimization?
• This question can allow them to explain their different certifications, and elaborate on the different experiences they have had by implementing SEO, if any.
• How would you implement and design a successful SEO campaign?
• This can be similar to the first question, but this will ensure that the employee has had some experience with SEO. Answers can go beyond using the top search engine rankings.
• What are the most important search engines to utilize SEO, and why would you rank these as the most important?

• This is the chance for the candidate to express that they know more than just Google and Bing, but if MSN or Yahoo are brought up, they can be immediately disqualified..

MKT 348 Tips to Remember when Blogging with SEO

As a blogger and a marketing student, it is important for me to make sure I am getting enough readers that follow my posts and understand my learning. Yet, it is also important for me to understand how to improve SEO while also blogging. These two can run hand in hand, both blogging and SEO can boost any business. In the case of McDonald's, upper management wanted to run a blog page to allow users to see what goes on behind the scenes at their corporate locations. This allowed a boost in sales as consumers were able to gain insight on those who run the business.

                While you blog, there are definitely some tips to remember in order to improve and increase your SEO. These four tips should allow you to be a better competitor in today’s world, while increasing your search engine rankings!

• Keep an eye on your readers
• These readers will be the key to success for your blog, get to know your audience. Communicate with your readers and see what they would like, and keep them hooked
• Create your image
• The blog that you run is a portrayal of your image and character. It can be the first pieces of writing a future employer views from you, or even potential consumers.
• Emphasize both quality and quantity
• Blogs should be a portal that allows users to communicate and share their current information and knowledge. Posting frequently, and posting quality work will allow you to drive more consumers to your blog.
• Remember SEO

• In order to see the highest success with your blog, it is important to remember that SEO should be utilized to gain higher rankings when someone searches keywords to find your blog.

MKT 348: Key Points for SEO

This semester, I signed up for another digital marketing course. This course has a more specific focus on SEO, also known as search engine optimization. Search Engine Optimization can be defined as the fundamental processes of increasing the amount of users that visit a website, while ranking higher on search engines- organically. Thee search engines include, but are not limited to, Google, Bing, and Yahoo.

                Yet, beginners in SEO must understand some key facts before implementing SEO to increase awareness of their brand. The following are three key points that should be understood before using search engine optimization.

• The most successful SEO campaigns ensure long-term solutions, immediate results should not be expected.
• A well designed webpage will be most successful in the SEO processes. Including websites that allow mobile interfaces.
• This also includes having a quick loading website
• Increased word of mouth online has had a large impact on sales, your online reviews should be higher- as search engines publicize these reviews.

Those who are considering to use SEO, must be able to fully understand each characteristic of SEO. My goal for this semester is to gain knowledge on the fundamentals of SEO and expand on this knowledge through these blog-post, hoping other beginner users will gain a better understanding of search engine optimization..