As a blogger and a marketing
student, it is important for me to make sure I am getting enough readers that
follow my posts and understand my learning. Yet, it is also important for me to
understand how to improve SEO while also blogging. These two can run hand in
hand, both blogging and SEO can boost any business. In the case of McDonald's,
upper management wanted to run a blog page to allow users to see what goes on
behind the scenes at their corporate locations. This allowed a boost in sales
as consumers were able to gain insight on those who run the business.
While
you blog, there are definitely some tips to remember in order to improve and
increase your SEO. These four tips should allow you to be a better competitor
in today’s world, while increasing your search engine rankings!
- Keep an eye on your readers
- These readers will be the key to success for your blog, get to know your audience. Communicate with your readers and see what they would like, and keep them hooked
- Create your image
- The blog that you run is a portrayal of your image and character. It can be the first pieces of writing a future employer views from you, or even potential consumers.
- Emphasize both quality and quantity
- Blogs should be a portal that allows users to communicate and share their current information and knowledge. Posting frequently, and posting quality work will allow you to drive more consumers to your blog.
- Remember SEO
- In order to see the highest success with your blog, it is important to remember that SEO should be utilized to gain higher rankings when someone searches keywords to find your blog.
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