This semester, I signed up for
another digital marketing course. This course has a more specific focus on SEO,
also known as search engine optimization. Search Engine Optimization can be
defined as the fundamental processes of increasing the amount of users that
visit a website, while ranking higher on search engines- organically. Thee
search engines include, but are not limited to, Google, Bing, and Yahoo.
Yet,
beginners in SEO must understand some key facts before implementing SEO to
increase awareness of their brand. The following are three key points that should be
understood before using search engine optimization.
- The most successful SEO campaigns ensure long-term solutions, immediate results should not be expected.
- A well designed webpage will be most successful in the SEO processes. Including websites that allow mobile interfaces.
- This also includes having a quick loading website
- Increased word of mouth online has had a large impact on sales, your online reviews should be higher- as search engines publicize these reviews.
Those who are considering to use
SEO, must be able to fully understand each characteristic of SEO. My goal for
this semester is to gain knowledge on the fundamentals of SEO and expand on
this knowledge through these blog-post, hoping other beginner users will gain a
better understanding of search engine optimization..
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