MKT 348: Changes affecting SEO

Search engine optimization can be seen as a running battle between website design and search engine companies. Sites constantly seek edges to gain (or keep) their first-page rankings, while search engines want to refine what they promote, in order to improve results for searchers.

Mobile Designs 

The past couple of months Google has been rolling out updates that will soon make mobile search the primary index, and the fact that nearly 60% of searches are now coming from mobile devices, the shift to a mobile-first approach has become a top priority when developing and executing SEO strategies

Original Content 

With Google trying to cut down on spammy, buzz-word SEO techniques, it’s important to shift focus and create meaningful original content. One effective method of doing this is by empowering employees to develop their personal brands.

Site Caching 

Search engines aim to showcase results that are not only relevant, but those that provide the best possible user experience. Caching will significantly improve your website's load time, which in turn will result in better ranking and lower bounce rates.