It used to be easier to game the search rankings by stuffing web pages full of keywords you wanted to rank for. The resulting pages were easy for bots to crawl, but ugly for people to look at.
Meaningful Relationships
It’s still true that getting links from other websites improves your site’s keyword rankings, both for the specific pages that are linked to and site-wide.
Local Search
It’s always been valuable to rank highly when people are searching for businesses in their local area. Now, you just have many more options for how to look good in these searches. (Consider local listings the athleisure of SEO.)
Getting The Accessories Right
When people think about SEO, they tend to think about their search engine presence. But nowadays, your business is present in a lot more places than that — whether you like it or not.
No comments:
Post a Comment