Monday, May 1, 2017

MKT 348: Three tips on SEO

SEO your content strategy

"Too many marketers are still waiting until the end of content creation to bring in SEO as a promotional tool. They try to figure out what they’ve just created, so they can plug in a few keywords and links."

Design good content

"Good UX is good SEO. When users are engaged, they consume more content, interact with it and share it. From the overarching structure to the details of the layout, make sure you are designing good content."

Create correct content

Is there anything as unsettling as a typo in an otherwise great piece of content? No. There isn’t. While there is no evidence, at this time, that grammar is a ranking signal, it’s a UX/credibility concern.

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