MKT 348: Tips for SEO beginners

As SEO becomes a fundamental part in many companies success, we must be able to correctly run SEO tactics. One part in succeedings while doing this is to completely understand how SEO should work, and what beginning users should be doing.

The following are five tips that should be considered when beginners are using SEO.

1. Grouping your keywords
• "Keyword grouping refers to the organization of keywords into clusters for a variety of purposes — to inform your site’s information architecture, to optimize landing pages, to identify potential areas of content development opportunity and more."
2. Page change monitoring
• "Monitoring page changes is a new tactic for me, but I find it’s absolutely crucial to SEO. With page change monitoring tools, you can receive alerts about any changes on the pages you are optimizing."
3. Competitor SEO research
• "Staying smart on the competitive landscape is critical for SEOs and marketers. Inform yourself by keeping track of your competitors’ marketing activities, starting from search rankings down to new content and links."
4.  Long-tail keywords
• "Embracing long-tail keywords is vital for online businesses that want to get high rankings in organic Google searches. Long-tail keywords are often neglected because they initially get less traffic, but by cultivating those who search for these terms, you will get better results in the long run."
5. Mobile Rank Tracking

• "It’s impossible to ignore the incredible impact mobile devices are having in everyone’s daily lives, so mobile metrics are growing increasingly important."