Don’t jump in blind.
One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that wants to work alongside you to improve your SEO rankings.
You should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. Try searching for long-tail key words (multiple words to create a search phrase) and short-tail key words (1 or 2 words to create a search phrase) to see where you appear in the search listings, in comparison to your competitors. This is always the best starting place for any campaign, then you can see exactly what is popular and what is not.
Think about your website.
If your website is confusing and doesn’t have a proper structure you may as well forget about SEO. There is no point ploughing money into a campaign if Google marks you down because of your actual website. Today people are obsessed with mobile, it is quickly developing into the new TV and Millennials are using it to search for everything they need in seconds. If your website isn’t mobile responsive you could potentially be missing out on over 80% of internet browsers using smartphone’s.
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