MKT 348: Employers and SEO

While I finish my senior year at Benedictine University, it is important for me to find a career that will allow me to utilize the work that I have put in to receive my marketing degree. Employers are also searching for some of the best candidates that are coming out of college, especially with little experience they are looking for students that took the right types of classes that can make them great performers in the workplace.

As I look for current employment opportunities, I study different possible questions that different employers can ask about my knowledge that I have gained in school and in job experiences. With the booming processes of SEO, candidates must be ready to answer several questions that employers can ask, and employers can use these four questions to better understand which candidates are ready to take on their jobs.

• How would you define search engine optimization?
• By asking this question, you are able to understand what knowledge the candidate has about the SEO processes.
• How did you learn about search engine optimization?
• This question can allow them to explain their different certifications, and elaborate on the different experiences they have had by implementing SEO, if any.
• How would you implement and design a successful SEO campaign?
• This can be similar to the first question, but this will ensure that the employee has had some experience with SEO. Answers can go beyond using the top search engine rankings.
• What are the most important search engines to utilize SEO, and why would you rank these as the most important?

• This is the chance for the candidate to express that they know more than just Google and Bing, but if MSN or Yahoo are brought up, they can be immediately disqualified..

MKT 348 Tips to Remember when Blogging with SEO

As a blogger and a marketing student, it is important for me to make sure I am getting enough readers that follow my posts and understand my learning. Yet, it is also important for me to understand how to improve SEO while also blogging. These two can run hand in hand, both blogging and SEO can boost any business. In the case of McDonald's, upper management wanted to run a blog page to allow users to see what goes on behind the scenes at their corporate locations. This allowed a boost in sales as consumers were able to gain insight on those who run the business.

                While you blog, there are definitely some tips to remember in order to improve and increase your SEO. These four tips should allow you to be a better competitor in today’s world, while increasing your search engine rankings!

• Keep an eye on your readers
• These readers will be the key to success for your blog, get to know your audience. Communicate with your readers and see what they would like, and keep them hooked
• Create your image
• The blog that you run is a portrayal of your image and character. It can be the first pieces of writing a future employer views from you, or even potential consumers.
• Emphasize both quality and quantity
• Blogs should be a portal that allows users to communicate and share their current information and knowledge. Posting frequently, and posting quality work will allow you to drive more consumers to your blog.
• Remember SEO

• In order to see the highest success with your blog, it is important to remember that SEO should be utilized to gain higher rankings when someone searches keywords to find your blog.

MKT 348: Key Points for SEO

This semester, I signed up for another digital marketing course. This course has a more specific focus on SEO, also known as search engine optimization. Search Engine Optimization can be defined as the fundamental processes of increasing the amount of users that visit a website, while ranking higher on search engines- organically. Thee search engines include, but are not limited to, Google, Bing, and Yahoo.

                Yet, beginners in SEO must understand some key facts before implementing SEO to increase awareness of their brand. The following are three key points that should be understood before using search engine optimization.

• The most successful SEO campaigns ensure long-term solutions, immediate results should not be expected.
• A well designed webpage will be most successful in the SEO processes. Including websites that allow mobile interfaces.
• This also includes having a quick loading website
• Increased word of mouth online has had a large impact on sales, your online reviews should be higher- as search engines publicize these reviews.

Those who are considering to use SEO, must be able to fully understand each characteristic of SEO. My goal for this semester is to gain knowledge on the fundamentals of SEO and expand on this knowledge through these blog-post, hoping other beginner users will gain a better understanding of search engine optimization..

Facebook Campaign

For the completion of my Social-Media Marketing course, I have been running a campaign for a local medical office. This is a special that I have created which allows users to "claim" the offer. This link that has been set for this advertisement allows user to visit the web page of the office, increasing customer traffic online as well. This advertisement is running at a $25 dollar budget in order to gain insights and to allow me to gain a better understanding on budgeting Facebook posts.

The current insights that have been gained because of this budget increase include: five post clicks and over 350 people reached. The advertisement is expected to gain more in the duration of the next 20 days.
The advertisement also includes a catch tagline including the phone number for customers to easily contact the office to set up an appointment.

Social-Media Marketing for B2B

In this post I will be reviewing the different reasons social media can be successful in business to business methodologies.  91% of retail brands currently use or implement the strategies of Social-Media Marketing to their business. Many believe that Social-Media Marketing is only useful in reaching to consumers, yet businesses can also gain much insight from the incorporation of such strategies. The following are some strategies for businesses to use while incorporating Social-Media Marketing

·         Keep your posts short and simple

·         Optimize your profile to reach new clients

·         Post relevant information that involves your business

·         Know where your clients are for successful targeting

·         The more you spend, the more you get.

Incorporating these tactics through Social-Media Marketing can ensure a business to receive success. 

Five Social-Media Marketing Errors

Although Social-Media Marketing can be an easy strategy to understand, there are still some errors marketers run by. In this post, I will be reviewing five different tactics that marketers use to ensure FAILURE of their business:

• ·         Followers are the most important part of Social-Media Marketing
• ·         Paid advertising is the only way to get noticed by consumers
• ·         The more channels you use to market your brand the more successful you will be
• ·         The use of hashtags will help your postings
• ·         Social-Media Marketing is free.

These five points are the reason that many companies do not succeed. The differences between organic searches and reaches are different when posts are budgeted. Success is not guaranteed by the use of Social-Media Marketing, but is inferred. 

Twelve steps to success in Social-Media Marketing

Marketing is daunting to many companies. With the implementation of Social-Media Marketing, companies can reach wider audiences with the touch of a few buttons. This is vital to ensure success for a business. Small approaches can have a large outcome through many Social-Media channels. Below I have incorporated a list of points to ensure success of a business through Social-Media Marketing.

                By implementing each of these 12 points, business can ensure the success and growth for years to come. Social-Media Marketing continues to expand every day so always look out for new tactics.