Top Social-Media Marketing Companies

For this blog post, I have done an extensive search of companies and brands that implement the tactics of Social-Media Marketing successfully. These companies incorporate such tactics such as interactive customer posts, budgeting on posts, and responding to customer comments. There are many companies rocking the Social-Media spectrum of marketing and can even inspire many companies to follow their routine.

Reviews of the top three companies has been included below:

·         Starbucks

o   Starbucks has budgets to make amazing advertisements, but they have a main focus on Social-Media Marketing. The most interesting tactic I found that Starbucks uses to increase the traffic they receive on social media is they give their customers a way to reload the loyalty cards right on the interface.

·         Old Spice

o   Old Spice created a footprint for their brand when introducing Isaiah Mustafa in their campaign. Mustafa has been implemented into the brands success, even responding to tweets the brand receives through YouTube videos. These videos are promoted to reach audiences that do not even use Old Spice!

·         Staples

o   Staples has a more interactive interface on Social-Media. They include gift card giveaways and product promotion extensively. They have fun on their page by making jokes about everyday office culture. They post funny videos and posts because at the end of the day their customers are into more than just paper clips

Which of your preferred companies incorporate Social-Media Marketing tactics? Comment below!

This week I began to enhance my online networking pages. I have made a page on Facebook that will advance the work that I achieve as an advertiser, and additionally educate others on new-age showcasing. 

To start, I could audit my past work and accreditation that I received through google ad words. This semester I will likewise be anticipating finishing the Hootsuite confirmation, which can expand my aptitudes in online networking promoting through their stage. Joining these aptitudes I figure out how to enhance any of the promoting ventures that I will go up against in my courses.

For the page, I made my own logo which comprised of a dark to blue blurred circle that incorporates my initials, S.D. I additionally made the cover page which had the scenery of the city of Chicago, which I at present do quite a bit of my work in. The cover page has a straightforward text style that peruses 'advanced advertising' to accentuate the work that I will advance on my page.

Each week I have been able to utilize different resources to optimize my social networking sites. My Facebook page has been created with the title of SD Digital Marketing. I will be updating it weekly with different information about the digital marketing and my upcoming projects.

For my Facebook page, I designed a small logo that is included in my profile picture. This logo is simple with just my initials in a divided circle. The header of the page was also a custom design I made through a picture that I found on google images public search. I knew this picture is most appropriate as most of the work I am doing is located in Chicago.

I am very excited to see whats to come with my Facebook page. I have been inviting many friends, family members, and colleagues to like my page and boost my results in digital marketing. I will be also optimizing my pages through all social networks and will continue to update those weekly.

Week 2 - Marketing 347

This week I have started to build my social media pages. I have created a page on Facebook that will be promoting the work that I accomplish as a marketer, as well as inform others on new-age marketing. 

For the page, I created my own logo which consisted of a black to baby-blue faded circle that includes my initials, S.D. I also created the cover page which had the backdrop of the city of Chicago, which I currently do much of my work in. The cover page has a transparent font that reads 'digital marketing' to emphasize the work that I will be promoting on my page.

One of the keys to successful posting on Facebook is to keep your audience entertained. I study articles that relate to digital marketing every day to bring my followers the most interesting news, and will begin posting about these articles. 

Currently, there is not much traffic that is coming towards my page. My plan to reach out to my friends, colleagues, and family is going to be through many different platforms. I have family and friends on all social networks, so I will definitely be adding a link onto my Instagram, twitter, and Facebook pages. Another interesting way that I have thought about getting my page out to people would be through my linked-in because I can connect to a much broader audience on that platform, which is also mostly used for networking. I continuously will be refreshing my Facebook page to appeal to more of my followers as well.

Social-Media Marketing

Marketing 347 is a course where I will be able to enhance my skills in different areas of digital marketing. More specifically, I will be learning on the many different ways of social media marketing.

To begin, I was able to review my past work and certifications that I recieved through google adwords. This semester I will also be looking forward to completing the Hootsuite certification, which can increase my skills in social media marketing through their platform. Incorporating these skills I learn to optimize any of the marketing projects that I will be taking on in my courses.

This semester I am also looking forward to expanding my LinkedIn account and using the database as a platform to communicate with other professionals in the marketing field.

Week 6

This week was all about exposure and impressions for my advertisements. From the material we learned in class, I was able to incorporate them and the material that I used to study for my AdWords and Search Exam on Google Partners, which I also passed both! 

One skilled I have learned so far and have been trying to repeat is risk taking. Especially when it comes to AdWords, it is all about trying something different and see how it reacts. This comes very handy in choosing keywords for my different advertisement groups. I was able to test the keywords on all three of my advertisements, and these keywords almost are competing with each other to see which ones are doing the best. I have optimized one of my advertisements on the Tiger Sanctuary and have over 50,000 impressions. I searched some keywords myself and saw my advertisement fell on the bottom of the first page, which is pretty neat for only learning how to use this software for a few months.

The material I used to study for my exams helped me more than I had expected. There was many different tips that you can learn just  by reading on how the different feature of AdWords work.
AdWords has many different features, and when you know the optimal use of these features you will succeed in creating an advertisement that will receive impressions. This is something that I also want to continue working on and optimizing my ads as the weeks pass.

Week 5

During the fifth week of the course, I wanted to be able to make the ad groups I had set up on AdWords to have more of an impression on a broader audience. I did much research that helped me utilize the different tools that AdWords has to offer.

Currently I am running three different advertisements for the National Tiger Sanctuary. I am pretty satisfied with how they have done within a short time period, and also using these as a test run for my first use of Google AdWords. The first advertisement I created was not getting many impressions or clicks, so I decided to create an advertisement that would include different keywords than what I previously used to make the most of it. Google Adwords does a great way of incorporating tips to expand the exposure of their advertisements.

This advertisement has been doing much better than many of my other advertisements, but I still want to be able to make these advertisements and get the full hang of them before I continue to advance onto other non profit organizations, but in the next week I will be sure to continue to expand my knowledge on AdWords and test out many different methods to gain more exposure.